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D&AD New Blood Awards 2024 - Universal Music Group
Project Type
Event visual identity and branding
Date
February - March 2024
UMSC is the annual rebranding event for Universal Music's industry workers, previously known as Umusic Autumn. This was a collaborative project for the 2024 global D&AD New Blood Awards.
Since the event location and artists couldn’t be revealed, the design of this event is based on geometrical and illusive elements inspired by optical illusions to create and generate intrigue and suspense.
I was responsible for the initial logo and poster design and also created the final video for the rebranding. The spiral-esque design and logo incorporate musical references to vinyl, instruments and visualisations of sound.
The design diversity allows expression across any medium whether that be posters, banners in-venue merchandise, or social media, ensuring strong brand values and appeal across physical and digital environments.
